Television Production I

PA Core Standards- ELA

• CC.1.4.11–12.B Write with a sharp, distinct focus identifying topic, task, and audience.
• CC.1.4.11–12.E Write with an awareness of the stylistic aspects of composition.  Use precise language, domain-specific vocabulary, and techniques such as metaphor, simile, and analogy to manage the complexity of the topic.  Establish and maintain a formal style and objective tone while attending to the norms of the discipline in which they are writing.
• CC.1.4.11–12.M Write narratives to develop real or imagined.

• The three phases of production.
• What a storyboard is and how to create one.
• Storytelling structure.

• Stories can be told without words through strategic composition and editing.
• Emotions can be portrayed through action, facial expressions, composition, and editing.
• Planning is essential to storytelling.

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• Create a storyboard.
• Analyze visual storytelling in different mediums, like comic strips and short videos.
• Tell a story using photographs. 
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• How does a story get told visually?
• What are the three phases of production?

• How does each phase of the production process contribute to the creation of the final product?
• What are the essential elements of a story?
• How can the elements of visual storytelling be used to achieve a desired effect?

• Television Production by Phillip Harris
• The Power of Story by Steve Stockman
• The Videomaker Guide to Video Production by Jim Owens and Gerald Millerson
• DSLRguide: Storytelling with Cinematography
• The Greenhouse: The Three Stages of Production

• Pre-production
• Production
• Storyboard
• Post-production
• Visual storytelling
• Character Arc

• Informal assessments
• Storyboard

PA Core Standards- ELA 

• CC.1.2.11–12.A Determine and analyze the relationship between two or more central ideas of a text, including the development and interaction of the central ideas; provide an objective summary of the text.
• CC.1.4.11–12.A Write informative/explanatory texts to examine and convey complex ideas, concepts, and information clearly and accurately.
• CC.1.4.11–12.V Conduct short as well as more sustained research projects to answer a question (including a self-generated question) or solve a problem; narrow or broaden the inquiry when appropriate; synthesize multiple sources on the subject, demonstrating understanding of the subject under investigation.
   

• The various types of camera shots and how to identify them.
• How to operate a camera.
• How to use a tripod.
• How to use Final Cut Pro - specifically cropping footage, adding text, and using the software to take raw footage and create a video with intent.

• Composition is intentional and virtual to visual storytelling.
• The rule of thirds in a foundational compositional tool and concept.
• Conveying an idea in a video requires a lot of planning and collaboration.

• Identify various shot types.
• Plan and execute various shot types.
• Use a camera and tripod to film.
• Use editing software to make a video with intent.
• Create an original video.
• Identify and execute various camera movements.

• What are the basic rules of good shot composition?
• How does composition affect visual storytelling?
• What are the various types of shots, and how do we identify them?
• What are the basic camera movements?
• How is a camera and a tripod used?
   

• What are the rules of shot composition and when.why would I break them?
• What are the different camera movements and what meaning do they each convey?
• How do you achieve unity of composition?
• How do you apply the rules of thirds and shot composition?
• How do directional choices convey meaning?
• Why do we make the creative choices we make?
   

• Various Videomaker Videos in Schoology
• Video101course.com
• Nofilmschool.com
• Television Production by Phillip Harris
• The Videomaker Guide to Video Production 5th edition by Owens and Millerson

• Composition
• Rule of thirds
• Tripod and monopod
• Image stabilization
• Shot types: establishing, extreme long shot, long shot, medium-long shot, medium shot, medium close-up, close up, extreme close up, wide, medium, close
• Camera movement: pan, tilt, dolly, truck, zoom, crane, rack focus
   

• Informal Assessments
• Intangible Noun Project
• Camera Movements Project
• Basic Shots Project
   

PA Core Standards- ELA

• CC.1.4.11–12.B Write with a sharp, distinct focus identifying topic, task, and audience.
• CC.1.4.11–12.C Develop and analyze the topic thoroughly by selecting the most significant and relevant facts, extended definitions, concrete details, quotations, or other information and examples appropriate to the audience’s knowledge of the topic; include graphics and multimedia when useful to aiding comprehension.
• CC.1.4.11–12.H Write with a sharp, distinct focus identifying topic, task, and audience.  Introduce the precise, knowledgeable claim.
• CC.1.4.11–12.M Write narratives to develop real or imagine

• Know the various types of editing sequences.
• Know different video transitions and sequences.
• Know the types of editing types in video sequences.

• Editing shapes the story.
• Continuity builds believability.
• Different editing styles serve different purposes.
• Editing is a creative and technical process.
• Editing requires critical thinking and practice.

• Identify types of editing sequences.
• Plan, film, and create various match edits and video sequences. 

• How does editing affect visual storytelling?
• How does text in video affect storytelling?
• What is a video sequence, and how is one made?

• What are the core components of a nonlinear editing system?
• What is the role of editing in creating meaning and telling a story?
• What are the ethical considerations of editing?
• How do you avoid copyrighted materials and create your own content?
• How do you employ an editing production workflow?
• How do you edit so that continuity is preserved?

• Video Production Handbook 5th edition by Jim Owens and Gerald Millerson
• www.videomaker.com
• www.cybercollege.com
• www.nofilmschool.com
• www.mediacollege.com
• Videocourse101.com
   

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• Continuity 
• 180 Degree Rule/Reverse Cuts
• Transitions: wipe, dissolve, crossfade, fade, natural
• Match Edits
• Jump Cuts
• Linear vs non-linear editing
• Keying
• Import/export
• Thematic editing
• Parallel editing
• Montage
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• Informal assessments
• Match Edits video project
   

PA Core Standards- ELA 

• CC.1.4.11–12.H Write with a sharp, distinct focus identifying topic, task, and audience.  Introduce the precise, knowledgeable claim.
• CC.1.4.11–12.T Develop and strengthen writing as needed by planning, revising, editing, rewriting, or trying a new approach, focusing on addressing what is most significant for a specific purpose and audience.
• CC.1.4.11–12.R Demonstrate a grade-appropriate command of the conventions of standard English grammar, usage, capitalization, punctuation, and spelling.
• CC.1.5.11–12.F Make strategic use of digital media in presentations to add interest and enhance understanding of findings, reasoning, and evidence.

• Various microphones and their uses.
• How to edit audio in the editing software.

• Audio is very important in video production.
• There are various types of microphones, and the filming environment dictates which to use.
• Foley sounds are a virtual part of storytelling.

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• Create sound effects/Foley for video.
• Identify the appropriate microphone to use in a given sound environment.
• Edit the sound to sync with the video.
• Operate a mixer and understand the interaction between all controls.
• Create a how-to video and effectively collect audio.
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• How is audio collected and edited?
• How does audio affect storytelling?
• What is Foley?
• How does audio help effectively tell the intended message?

• What are the different characteristics of microphones, and in what context should each be used?
• How can sound be adjusted in post-production?
• What are the most common audio mistakes, and how can they be prevented?
• What is a Foley artist? How does Foley contribute to the soundscape of a video?
• How can we use copyright-free music?
• How do the controls of a mixer affect the audio signal?

•  
• Marblehead.net
• Videomaker.com
• Cybercollege.com
• Mediacollege.com
• Video101course.com
• Sound Reporting: The NPR Guide to Audio Journalism and Production
   
•  

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• Mixer
• VU Meter
• Dynamic vs Condenser microphones
• Microphone pickup patterns (cardioid, shotgun)
• Microphone types: shotgun, lavalier, handheld, built-in, boom, desktop
• Phantom Power
• Audio cables: RCA, phone, mini-phone, XLR
• Foley design 
•  

• Informal Assessments
• Foley Project
• How to Project

PA Core Standards- ELA

• CC.1.5.11–12.F Make strategic use of digital media in presentations to add interest and enhance understanding of findings, reasoning, and evidence.
• CC.1.4.11–12.U Use technology, including the Internet, to produce, publish, and update individual or shared writing products in response to ongoing feedback, including new arguments and information.

• Know the concept of three-point lighting.

• The purpose of lighting in video production is multifaceted.
• Lighting is a key component of video production.

• Set up three-point lighting and manipulate for desired effects.

• What is three-point lighting?
• How is lighting used in storytelling?
• Why is lighting important in the video production process?

• How do you execute 3-point lighting effectively?
• How does lighting equipment and camera settings impact the image of the video?
• What accounts for differences in color temperature in various lighting?
• How can you shape or diffuse light to achieve a desired effect?
• How does lighting contribute to the field of cinematography? 

• Various Instructional Videos (Schoology)
• Lowel EDU Lighting Interactives (Schoology)
• Videomaker.com
• Cybercollege.com
• Mediacollege.com
• Video101course.com
• izzyvideo.com
   

• White balance
• 3-point lighting
• Key light, fill light, back light
• Hard vs soft light
• Fast vs slow fall off
• Color temperature
• Diffusion techniques
• Soft box
• Bounce card
• Barnyard door
• Types of lights: HMI, quartz lamps, ellipsoidal spot, fresnel, scoop

• Informal Assessments
• Lighting Practice Project
   

PA Core Standards- EL

• CC.1.4.11–12.B Write with a sharp, distinct focus identifying topic, task, and audience.
• CC.1.4.11–12.C Develop and analyze the topic thoroughly by selecting the most significant and relevant facts, extended definitions, concrete details, quotations, or other information and examples appropriate to the audience’s knowledge of the topic; include graphics and multimedia when useful to aid comprehension.
• CC.1.4.11–12.D Organize complex ideas, concepts, and information so that each new element builds on that which precedes it to create a whole; use appropriate and varied transitions and syntax to link the major sections of the text; provide a concluding statement or section that supports the information presented; include formatting when useful to aiding comprehension.
• CC.1.4.11–12.E Write with an awareness of the stylistic aspects of composition.  Use precise language, domain-specific vocabulary, and techniques such as metaphor, simile, and analogy to manage the complexity of the topic.  Establish and maintain a formal style and objective tone while attending to the norms of the discipline in which they are writing.
• CC.1.4.11–12.K Write with an awareness of the stylistic aspects of composition.  Use precise language, domain-specific vocabulary, and techniques such as metaphor, simile, and analogy to manage the complexity of the topic.  Establish and maintain a formal style and objective tone while attending to the norms of the discipline in which they are writing.
• CC.1.4.11–12.M Write narratives to develop real or imagined experiences or events.
• CC.1.4.11–12.Q Write with an awareness of the stylistic aspects of writing.  Use parallel structure.  Use various types of phrases and clauses to convey specific meanings and add variety and interest.  Use precise language, domain-specific vocabulary, and techniques such as metaphor, simile, and analogy to manage the complexity of the topic.
• CC.1.5.11–12.D Present information, findings, and supporting evidence, conveying a clear and distinct perspective; organization, development, substance, and style are appropriate to purpose, audience, and task.

• How to ask a good question.
• The difference between an open-ended and closed question.
• How to plan and create a profile and news package.
• The elements and structure of a news package.

• Planning and pre-production are essential. 
• Audio is very important, as well as B-roll, and the camera set-up for interviews.
• The purpose of interviews in storytelling in both profile pieces and news packages.
• The story becomes clear in post-production.
• Storytelling is the foundation. 
• Professional and ethical reporting are vital.

• Identify ENG components used in a news report.
• Research information for an interview.
• Write interview questions that have a narrative flow/sequence.
• Record b-roll that tells and enhances the story.
• Edit an ENG report using the rule of threes.
• Write a news story following the inverted pyramid.
• Edit b-roll to match audio and enhance the story.

• How do you tell someone’s story?
• How do you tell the story of an event?

• What are the types of questions, and when do we use each?
• What is the traditional structure of an ENG report?
• How does the rule of threes shape an ENG report?
• How do you conduct an effective interview?
• What are the roles of the interviewer and videographer?
• What is b-roll, and how does it enhance a story?
• How do you implement the inverted pyramid in ENG?
• How does natural sound enhance an ENG report?
• What careers are there for reporters, journalists, and videographers?

• VO Chapter (Schoology)
• ENG chapter (Schoology)
• Various videos researched on Schoology
• On Camera: How to Report, Anchor, and Interview by Nancy Reardon
• 20 Interviewing Tips for Journalists by Jaldeep Katwala

• Inverted pyramid
• Formats for News Delivery: reader, VO, VOSOT, package
• Rule of Threes
• Lead-in
• Pitch
• Stand-up
• Talking head
• Voice over
• VOSOT
• Sound bite
• Reporter
• Videographer
• Interviewing technique
• B-roll
• Cutaway
• Leading question
• Open-ended question 
• Natural sound

• Informal assessments
• Practice Interview Project
• Surprise Me Project
• News Package Project
   

PA Core Standards- ELA 

• CC.1.4.11–12.B Write with a sharp, distinct focus identifying topic, task, and audience.
• CC.1.4.11–12.C Develop and analyze the topic thoroughly by selecting the most significant and relevant facts, extended definitions, concrete details, quotations, or other information and examples appropriate to the audience’s knowledge of the topic; include graphics and multimedia when useful to aid comprehension.
• CC.1.4.11–12.D Organize complex ideas, concepts, and information so that each new element builds on that which precedes it to create a whole; use appropriate and varied transitions and syntax to link the major sections of the text; provide a concluding statement or section that supports the information presented; include formatting when useful to aiding comprehension.
• CC.1.4.11–12.E Write with an awareness of the stylistic aspects of composition.  Use precise language, domain-specific vocabulary, and techniques such as metaphor, simile, and analogy to manage the complexity of the topic.  Establish and maintain a formal style and objective tone while attending to the norms of the discipline in which they are writing.
• CC.1.4.11–12.K Write with an awareness of the stylistic aspects of composition.  Use precise language, domain-specific vocabulary, and techniques such as metaphor, simile, and analogy to manage the complexity of the topic.  Establish and maintain a formal style and objective tone while attending to the norms of the discipline in which they are writing.
• CC.1.4.11–12.M Write narratives to develop real or imagined experiences or events.
• CC.1.4.11–12.Q Write with an awareness of the stylistic aspects of writing.  Use parallel structure.  Use various types of phrases and clauses to convey specific meanings and add variety and interest.  Use precise language, domain-specific vocabulary, and techniques such as metaphor, simile, and analogy to manage the complexity of the topic.
• CC.1.5.11–12.D Present information, findings, and supporting evidence, conveying a clear and distinct perspective; organization, development, substance, and style are appropriate to purpose, audience, and task.
   

• How to ask good questions.
• How to effectively tell the story of whatever is being promoted.
• Elements of an effective promotional video.

• Purpose and audience in advertising.
• Help others tell the story they want to tell.

•  
• Determine the effectiveness of advertising.
• Conduct a systematic process for devising a creative concept from inception to completion.
• Demonstrate an understanding of the target audience.
• Create an original commercial, PSA, or promotional video.

• How do advertising and promotional videos use storytelling?
• What information is important to include in promotional videos?
   

• What are the considerations for devising a creative strategy for promotional videos?
• How do you measure the effectiveness of advertising?
• How do the phases of video production differ when creating promotional videos?
• What makes advertising effective?
• How do you create a creative strategy that meets the client's expectations?

• Creative Strategy in Advertising 6th edition
• Advertising handouts (Schoology)
• Americanresearchgroup.com
• Various commercials 
• BBC.com 
• Psychologistworld.com
• The-standard.org

• Target audience
• Demographics Psychographics
• Script and storyboard
• Creative brief, key fact, communications objective, positioning statement

• Informal Assessments
• Promotional Video Project