Communications

Front drone view of Central York High School Entrance

The Communications and Marketing Department serves as the voice of Central York School District, bridging the gap between our schools and the community we proudly serve. Our mission goes beyond sharing information; we’re here to celebrate the amazing things happening every day across our District.

Whether it's spotlighting student achievements, highlighting innovative classroom experiences, or sharing district-wide announcements, we believe in shouting good news from the rooftops (or at least our social feeds). We’re passionate about building Panther Pride and making sure our families, staff, students, and community members feel informed, inspired, connected, and most of all, Proud to be Panthers.

We manage a wide range of tools and platforms to make that happen, including:

District Social Media Channels: Real-time stories, celebrations, and updates
District Calendar: Key dates and can't-miss events, all in one place
District Website: Your go-to hub for district news, resources, and information
Media Relations: Sharing CYSD's story with local, regional, and statewide media
Marketing & Branding: Ensuring our message is clear, consistent, and Panther-strong
Community Flyers: Connecting families with opportunities and resources
Corporate Sponsorships: Partnering with local businesses to support our students and schools

The Communications and Marketing Department is proud to help showcase what makes Central York a destination District—where our faculty, staff, and students are Pursuing Excellence: All Panthers. Every Day. In All Ways.

Robert Sutherland
Director of Communications and Marketing
Central York School District
rsutherland@cysd.k12.pa.us

How We Communicate

Skyward

Skyward is our District's Student Information System. When you enroll a student, you will create a Skyward Account. It stores information that includes attendance history, grades, school reports, personal family information (address, phone, email, emergency contacts), and health information.

Skyward is also used as a communications tool for teachers and administrators to send messages to families. Messages will be posted in Skyward as well as sent via email to the email address associated with the parents in the Skyward account.

Learn more about Skyward

District Newsletters

Our District prides itself on consistent and effective communication with our families. During the school year, the District sends a weekly newsletter to all families and staff. It contains upcoming calendar events, important information, and news within the Central York Community.

Each of our schools also sends a weekly newsletter to their families and staff throughout the school year.

Newsletters are sent via email to the email addresses associated with their students via Skyward. All editions of our newsletters can also be found on our website.

Read our District Newsletters

District Social Media

The District also routinely shares news and updates on our various social media channels. Be sure to follow us to see all of the latest and greatest happenings in the Central York Community. We have a lot to be proud of, and we are not afraid to share it!

Find Central York School District on:

Facebook
Instagram
LinkedIn
Youtube

Emergency Notifications

The District utilizes automated phone calls and SMS to notify families during emergencies and weather closures. Families can edit their notification settings and add information within the Skylert tab in Skyward.

Learn more about emergency notifications

Right-To-Know Requests

Requests for public information can be submitted through the District's Right-To-Know Office. Please note that this if for public records, and requests for student records should be directed to the school buildings.

Learn more or submit a Right-To-Know Request

Latest District News and Announcements

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News Media
Sponsorships

News Media

Central York School District works cooperatively with the news media for coverage of news and events involving the school district, its students or staff. CYSD is also dedicated to providing all students with a safe, learning environment without unnecessary interruptions. Therefore, the following administrative guidelines are in effect for all CYSD buildings:

All media inquiries should be directed to the Communications and Marketing Department. The Director of Communications and Marketing will then work with the superintendent and building principals to determine the district’s response to each media request. The exception to this is routine athletic or extracurricular activity coverage.
Media personnel may be allowed on campus to interview staff or students during the school day with prior approval from the Communications and Marketing Department and the building principal.
Reporters and/or photographers are required to check in to the school office prior to the beginning of an authorized interview on campus. Photo ID will be required for all visitors.
If a member of the media visits the school site without prior approval, he or she should not be allowed entry until the building principal notifies the Director of Communications and Marketing. If approval is not granted, the member of the media will be asked to leave school property during school hours.

Two teachers speak with a media member on camera in the high school atrium

Sponsorships

We have partnered with the Market Street Sports Group in Lancaster to provide corporate sponsorships for the District. The goal of this partnership is to give companies and organizations the unique opportunity to become involved in the vibrant marketplace within Central York School District.

Learn more about Corporate Sponsorships

High school stadium bleachers with orange and black flags

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